MARKETING

Geographic Information Systems, cartography and the use of demographic data have become indispensible tools in the marketing world. Whether marketing commercial real estate properties to potential buyers and renters or retail marketing for identifying and retaining customers, detailed maps are essential to the marketing professional's tasks. Maps are ideal for analytical purposes as well, particularly the mapping of supply (retail centers, office and industrial space, etc.) and demand (consumers, buyers, renters).

• Mapping, Analysis and Market Research

• Local Information/Mapping of Amenities, Services, Landmarks and Competitors

• Ideal for Commercial Real Estate, Retail and Hospitality Industry

• Incorporation of Demographic Data (Socioeconomic Data, Ethnicity/Country of Origin, Population Density, Educational Attainment and more)

• Identify and Profile Customers, Potential Clients

• Target Existing Customers for Loyalty Campaigns

CARIBBEAN ISLANDS AND MEXICO

Map of the Caribbean Island region and southern Mexico used to market hotel properties in St. Maarten and Cancún, Mexico, respectively.

RUSSIA

This regional map of Russia was produced for Toledo, Ohio-based marketing company North Design, which helped the Russian government secure their 2018 FIFA World Cup bid. It highlights the various venues around the Russian Federations where the matches will be played.

For more info on Russia's winning bid, please see this article by FoxToledo.com.

PALM BEACH COUNTY, FLORIDA

Map of Palm Beach County, Florida, showcasing a senior resort community in Palm Beach Gardens along with six competitive resort properties within the county.

Local amenities are depicted here using multicolored dots to represent retail, educational and health care facilities.

SOUTH ORANGE COUNTY, CALIFORNIA

Map of South Orange County, California.

This map was created for a commercial real estate developer who was interested in determining the percentage of San Clemente, CA residents who worked within their town as well as outlying areas.

The zip codes in red contain higher percentages of San Clemente residents working in the immediate area, while zip codes shaded in blue have smaller percentages of residents working in that area.

The developer's marketing team used the map to determine the approximate distances currently traveled to work by local residents and how to properly market their newest residential development, located between the center of San Clemente and the Camp Pendleton Marine Corps Base.

SAN FRANCISCO, CALIFORNIA

Map of San Francisco, broken down into zip codes.

This map was made for Los Angeles-based startup HauteLook.com, who wanted to map several US cities and their greatest concentration of HauteLook users. Zip codes with darker colors represent areas of San Francisco with greater concentrations of users. These figures can then be compared to comparable demographic maps displaying household income, home values, employment level or other economic markers.

Ultimately, this San Francisco map and other comparable urban maps became a tremendously valuable marketing tool for HauteLook's staff.

HAYDEN ISLAND, PORTLAND

Detailed map of a retail shopping center on Hayden Island in Portland, OR.

MARYLAND

Map of Maryland industrial and office property submarkets for a client's web site.

On the client's site, each submarket in this Maryland map is a clickable link to more detailed information for their properties.

KING OF PRUSSIA, PENNSYLVANIA

This is a unique hybrid map/site plan used to market a large office park in King of Prussia, PA. Local amenities within the King of Prussia area are shown in the larger map (background) while an inset map in the lower left corner depicts the office park site plan.

WILSHIRE CENTER, LOS ANGELES

This map was used in a developer's marketing prospectus, showcasing a new residential complex in the Wilshire Center neighborhood of Los Angeles along with local amenities including bus lines, bus stops and access to the LA Metro rail system.